You’ve done the work to position your message, audience, offer and marketing and you’re probably wondering how you’ll get your body of work into the hands of those that need it the most. This is where so many talented entrepreneurs get stuck on how to strategically market their message. The solution is to map out, implement and fill your lead generation funnel. Just to be clear, a lead generation funnel by definition is basically the process by which your ideal clients discover your work and you capture their information.
There are three phases to designing a lead generation funnel:
1. Lead Generation
2. Lead Capture
3. Lead Conversion